About us

Our company embarked on the vision to empower indigenous textiles and the various forms of art that India discovered more than 120 years ago. We continue to strive since the last 4 generations. At SND, we endeavor to promote the hidden gems of India to come to light and create something thoughtful, unique and timeless. We specialize in manufacturing pure handloom textiles. We wholesale fabrics that are intricately hand woven with artisanal nuances and proficient craftsmanship. Our purpose is to uplift the weavers and their skill sets, to encourage them to pursue and create the unparalleled. We aim to spotlight the richness of Indian culture and heritage on a global scale. At SND, we constantly strive to produce something new, exciting and contemporary. Our commitment is towards delivering genuine-quality handloom textiles to our clients, nationwide and across the globe.

The city of Banaras is the quintessence of weaving textiles into artisanal heirlooms. Our connection with the city is a pioneer of art and history. We endeavor to promote the handcrafted legacy of Banaras through our production in textiles. The foundation allows us to craft authentic, traditional designs yet weave the notion of experimenting with the current trends to create contemporary collections. Our network of 8,453 artists continue to support our vision. Despite severe challenges, our weavers have always exceeded our expectations.

At SND, we endeavor to understand the current requirements of people with profound interest. With the varying trends that have substituted the markets, we have been able to adapt and deliver pure handloom textiles manufactured with great precision at unmatched value. We chose not to limit ourselves and blend with the dynamics. Our team of highly skilled weavers curate artisanal heirlooms that accord with people’s taste. They work with a bunch of designers in a close knit to embrace different styles. We strive to interlace heritage classics with modern day sensibilities into our designs and collections. In 1991, we unfolded an unorthodox six-yard that shaped the perspective of a modern Banarasi saree. The promoters of SND Group launched a registered brand of woven designer sarees ‘VALAKAM’, meaning – the first ever cloth created by beating the bark of a tree. It revolutionized the approach in which Indian sarees were designed.

Moving ahead, ‘Ekaya Banaras’ was launched in 2012 to streamline the paradigm shift in fashion. Serving high-end premium quality sarees, lehengas, ready-to-wear, thaan and dupattas, it has become a pioneer in moulding traditional aesthetics into versatile classics. With exclusive retail outlets across Delhi, Mumbai, Hyderabad and Ahmedabad, the brand has flourished with its repertoire of progressive designs. It features a diverse collection that celebrates the weaves of Banaras.

SND Group has pioneered to be the only organization in trading sarees, with an exclusive manufacturing unit of woven sarees, suits and embroidered sarees and a printing unit for dress materials. All our products are manufactured under supervision and control. We are committed to customer satisfaction. With exclusive showrooms across Delhi, Varanasi, Kolkata, Mumbai, Ahmedabad and Hyderabad, we are proud to have served our clients with our homegrown textiles handwoven with skilled workmanship.